Social Media Marketing

Social Media as an Acquisition Channel

Facebook and Instagram treated as part of your sales system: attract the right audience, earn their attention, then send them somewhere built to convert.

Approach

Strategy First, Content Second

Posting is the output. The work that makes it profitable happens before anything is published.

Strategy before content

Channel positioning, audience definition and offers mapped to buying intent.

Facebook marketing

Page presence, community and retargeting structured around store conversion.

Instagram marketing

Visual storytelling, profile architecture and content that leads to product pages.

Audience growth

Grow an audience of likely buyers instead of an inflated follower count.

Engagement strategy

Comments, DMs and social proof handled as part of the sales process.

Social conversion

Traffic sent to pages built to convert, with tracking that proves what worked.

Audience & offer
Channel strategy
Content system
Engagement
Traffic to conversion

Social activity is planned backwards from the sale, not forwards from the calendar.

What's Included

A Complete Social Growth System

Strategy

  • Audience and positioning research
  • Channel and platform strategy
  • Offer and messaging direction
  • Competitor review

Content & Management

  • Content pillars and formats
  • Publishing structure and cadence
  • Profile and bio optimization
  • Ongoing page management

Growth & Conversion

  • Audience growth plan
  • Engagement and community handling
  • Traffic routing to key pages
  • Performance review and iteration
Testimonials

What clients say

Mubash rebuilt our Shopify in 3 weeks and our conversion rate is up 62%. He just gets eCommerce.

S
Sarah K.
Founder, Skincare DTC

Best speed optimization investment we've made. Pages went from sluggish to instant and our ad ROAS jumped.

D
Daniel R.
Marketing Lead, Apparel

Our SEO traffic 5x'd over six months. Clear plan, clean execution, honest reporting every step.

P
Priya M.
Owner, Wellness Brand

We were stuck. Mubash built the entire subscription stack and our MRR finally took off.

T
Tomás L.
Co-founder, F&B Subscription

The Klaviyo setup alone paid for the project in the first month. Total pro to work with.

N
Nathan B.
CMO, Beauty Startup

Custom Liquid work other devs said was impossible. Shipped clean, on time, no drama.

H
Henrik S.
Founder, Electronics Brand
Proven Shopify revenue fixes Real store audits, not templates Live optimization walkthroughs Conversion + technical expertise Direct specialist access

Make social media pay for itself

Tell me about your brand and audience, and I'll outline the channel strategy I would run first.